Just a little bit about myself. (I promise not to bore you.)

I started off in the business in the mid 90s. I'm a copywriter by trade, and I have worked for very few agencies in the past 25 years: Salles DMB&B, Fischer, Leo Burnett, F/Nazca S&S, AlmapBBDO, and Wieden+Kennedy, where I've co-lead the Brazilian office for six years. Yes, I'm a man of long-lasting marriages.

I've been fortunate enough to win the most coveted accolades in the industry, including a considerable number of Cannes Lions, One Show pencils, D&AD awards, Clios and so on. Speaking of awards here's a curious fact: as a copywriter, I won the first Cannes Lion in the history of Leo Burnett São Paulo. Twenty years later, as an Executive Creative Director, I won the first Lion in the history of W+K SP (leading a brilliant team). Over my career, I've worked for several iconic brands, such as Nike, Volkswagen, Havaianas, Old Spice, Sprite, Visa, Skol, Audi and Fiat, to name just a few. I'm totally passionate and a tad obsessive about the work and relentless in fighting for new ideas.

I have an awesome wife (a long-lasting marriage here too), two incredible kids, and a mutt dog. Congrats to all of them, who have put up with me working from home over the pandemic years.

Feel free to write, call, text, reach me on LinkedIn or use whatever means of communication you want.

+55 11 991842194

renatosim109@gmail.com